5 Reasons Why You Should Pick a Niche

by | | Ideal Client, Marketing, Niche Marketing

When I started my business back in 2007, my niche was chosen by my first client. I specialized in bookkeeping but as time went by I realized that my passion was in multiple services. I found that the variety was what I truly enjoyed. So I started thinking about having...

The Know, Like, and Trust Factor

by | | Ideal Client, Marketing

Hiring someone to do a service for you can be a scary proposition. The fact is that you just don’t know if you’re going to be wasting your money or not. Wasting money is of course the worst thing a company can do and should be avoided at all costs. Many people think...

Pink Spoon Marketing

by | | Ideal Client, Marketing

If you have ever been to a Baskin and Robbins you will remember the famous Pink Spoon. I am talking about when you can’t make up your mind on which one of the 31 flavors you want to get. So they give you a Pink Spoon to help you decide between your two favorite...

Why You Need an Ideal Client Profile

by | | Ideal Client

I know many of us out there have gone back and forth on building an ideal client profile. This is crucial to the success of your business. When I first started my business, I did not have a profile of my ideal client and therefore had no clue as to how to market. Once...